No Opportunity Wasted (NOW) separates dreamers from doers. It's a philosophy about turning thought into action. No more shoulda, coulda, woulda. Think big, dream large, ditch the excuses, … live life NOW.

Phil cleared personal calendars, ironed out excuses, and ambushed selected applicants. He then challenged them to take up the NOW dare: The opportunity and 72 hours to do their dream. That was it - and the chance to put down that remote, get off the couch, rally others and make it happen. Phil empowered each person: "imagination is your currency". Those who took up the challenge included Singing Nuns, Navy Seals, a Jewish Rapper, a Roller King, college students, an aerial artist, a nude model, a mailman … in 3 days they attempted to achieve extraordinary things … overcome fear of sharks, produce a burlesque show, build a boat and sail it through treacherous waters, ride a bull in a pro rodeo, become a pro wrestler, get a break as a New York DJ … every challenge was unique.

For those who embarked on their dream, was it everything they expected? At the end of the 72 hours was their dream a reality or were they left in the gutter looking at the stars?